Get more value from your event data with targeted surveys

As an event manager, you know it: a good survey can make the difference between “nice event” and “next year will be even better”. Standard questionnaires do not always provide the insights you are looking for. By tailoring surveys specifically to the unique experience of different target groups and locations, you collect insights that truly matter. We will show you how it works!

How it often works now

The evaluation process often looks like this: after an event, every visitor receives the same general questionnaire. The result is a large pile of data, leaving you to figure out which feedback came from whom. For an event that takes place across multiple locations or serves different types of guests, this method simply does not work.

To collect truly qualitative data, the survey needs to move with the visitor. This starts with asking the right question to the right person. Instead of one static form, you work with a dynamic questionnaire that adapts based on the context of your participant.

From generic to targeted

With Networkapp’s survey functionality, you can easily segment by, for example, location or target group. Imagine an event that takes place across four different locations with four distinct target groups. The logistical challenges in Utrecht are different from those in Zwolle, and a director’s information needs differ significantly from those of an operational professional. With the tagging functionality in Networkapp, you can add that much-needed focus.

You can now set it up like this: “show this specific question only to participants in Utrecht”. Or go one step further and focus on roles: “ask this in-depth question only to the directors attending”. By segmenting so precisely, you prevent visitors from having to answer irrelevant questions. This leads to a higher response rate and, more importantly, to high-quality data that you can genuinely act on.

Speed during setup

Time is crucial when organising an event. That is why it is important that setting up different surveys is intuitive. In our dashboard, you can immediately see which type of question you are adding, whether it is a multiple-choice question for quick statistics or an open question for qualitative feedback. This instant visual recognition helps you quickly create a professional survey with exactly the right balance.

Insights at the touch of a button

Collecting responses is only the first step. The real value lies in the analysis. In the “View Answers” section, all responses from all locations and target groups come together in one central place. You can see the full picture at a glance, including the number of people who voted on the right-hand side of your screen. This instantly tells you how representative your figures are.

Recently, we made this process even more powerful with the feature: Results, Apply Filter. You no longer have to struggle with complex Excel exports to break down the data.

Filtering for deeper impact

With the new filter options, you can dive into the results with surgical precision. Want to know how the directors in Utrecht rated the plenary session compared to the rest? Select the right tags, apply the filter and the results appear directly on your screen.

This way of analysing allows you to discover patterns that remain hidden in a general overview. It enables you to show exactly what can be improved per location or per target group. You no longer report in vague averages, but present solid, segmented facts.

Time to evaluate smarter

Stop using general questionnaires that deliver little value. By working in a more targeted way, you get more out of every response. Curious how you can apply this to your event? Discover the possibilities of Networkapp and experience the difference. Request a free demo!