Profile Based Recommendations Resulted in a Real Job Creator

Werkinzicht is a partnership between municipalities, the UWV (Employee Insurance Agency), and the social employment service in Groningen and North Drenthe. Their goal is to help more (professional) people find employment.

In 2018, Congresbureau Friesland, together with Werkinzicht, organized the Werkfestival (Work Festival)—a career event aimed at connecting job seekers with potential employers. To facilitate high-quality matches, our recommended filters and profile-based matchmaking feature were heavily utilized.

Many employers contact Werkinzicht to help them find the right talent for their organization. The idea behind the Werkfestival was to create a meaningful event where job seekers in the Groningen region could easily get in touch with potential employers. Additionally, the festival aimed to give guests the opportunity to meet fellow job seekers. And should they leave the event without a job, they would at least go home with useful tips for their job search in hand.

The Challenge

Werkinzicht and Congresbureau Friesland were looking for an event app that would support participating job seekers in finding and connecting with potential employers. The Werkfestival presented several key challenges:

Maximizing Reach: Werkinzicht needed the widest possible reach to help as many participants as possible from the Groningen region find a job.
Smooth Logistics & Insights: Human resource event management solutions had to contribute to seamless on-site logistics. Additionally, organizers required better insight into the event’s successes to improve future editions.
Efficient Participant Profiles: Prior to the event, potential employers had no prior knowledge of the participants’ skills and experience, making detailed and accessible profiles essential.
Advance Preparation: To allow participants to prepare properly, Werkinzicht wanted to inform them well in advance about the attending companies. This ensured guests could spend their time on meaningful networking rather than wasting time searching for the right table or booth.

Our Solution

Together with Congresbureau Friesland, we focused on providing the best possible experience incorporating personalised recommendations to potential employers based on attendees profiles.

The Networkapp features used during the festival were:

Find the right people to connect: People looking for a job were able to categorise and contact the most suitable employers before, during and after the festival (targeted messaging).
Personalised design: Werkinzicht shared the content of their festival through content banners and logos, while they created recommended filters for specific participants’ groups in a job vacancy list , and so contributing to enhanced engagement throughout the festival. (Content Sharing with banners, logo carousel, exhibitor list)
Intelligent Conference Book: Some of the catalytic attributes that further boosted the event’s engagement were the dynamic floor-plan through which attendees were able to check where interesting employers were located.(dynamic floor-plan, tags, personal programme)
Revenue Generator: Using our revenue generator, Werkinzicht provided the space to job agencies that wanted to attract talents looking for jobs while this created an extra layer of sponsors that contributed to the festival (sponsor-plus).

“Thanks to Networkapp’s profile based recommendation system, we have been able to connect employees and employers in a targeted way. A real job creator!”