Connecting 450 colleagues across Europe
Different cultures, multiple languages, geographical distances, and the impact of COVID-19 created significant challenges for our international client. These factors led to a growing need to increase interaction and engagement among its 450 employees, both at the local level and across the wider organization. Headquartered in Denmark, our client has spent the past ten years successfully expanding through acquisitions across Europe.
A content strategy in five languages
Our partner, Artifex, developed an engagement campaign focused on online knowledge sharing, introducing the company’s new strategy, challenging employees to participate, and encouraging interaction through collaborative content. To overcome language barriers, the platform was made available in five different languages, ensuring that employees across Europe could actively participate.
Branded Digital Rooms and Engagement Agents
Artifex designed an online campaign centred around a community platform featuring innovative functionality, including Networkapp’s Branded Digital Rooms. These are fully branded online meeting spaces that can be customized to match an organization’s identity, theme, or visual style.
Another unique element was the introduction and training of Engagement Agents. These local ambassadors acted as community champions, creating and sharing content from the perspective of their own country and colleagues.
The mobile application, available on smartphones, tablets, and laptops, was complemented by hybrid events and live incentive activities to strengthen participation throughout the campaign.
Driving engagement through a hybrid approach
The project achieved exceptionally high levels of engagement and activity by combining top-down communication with bottom-up participation. Content and activations were created and shared by employees at every level of the organization, fostering a genuine sense of ownership and collaboration. The campaign also featured a live kick-off event that successfully brought everyone together.
More than 95% of employees downloaded the application, and user activity significantly exceeded the average engagement levels typically seen on similar platforms.
