Get more out of your trade show participation? Turn every conversation into a concrete lead

As an exhibitor, you know how important it is to meet the right people, but you also know how difficult it can be to keep track of everything after a busy trade show or conference. Between all the conversations, it’s easy to lose track: you have several business cards in your hand, but no idea who you should follow up with. Yet, these first contacts are often the key to success.

Smart technology for better lead management

At Networkapp, we understand that. That’s why we developed Leadscan, a new feature that allows exhibitors to capture leads directly after every conversation – without the hassle of paper forms or messy Excel spreadsheets. Leadscan helps you not only collect your leads but also effectively follow up, ensuring no opportunity is lost.

From scattered business cards to organized leads

Leadscan makes lead collection easier than ever. Instead of manually entering details, you simply scan the visitor’s QR code or badge. Their contact information is instantly saved in the app, with no additional tools or steps needed. All it takes is one click, and all the information is in one place – ready for follow-up.

Targeted follow-up with context

But it doesn’t stop there. Leadscan allows you to not only collect leads but also enrich them with relevant notes, priorities, and follow-up deadlines. This way, you’ll know exactly who to approach and when, and you can personalize the conversation after the event. No more generic, impersonal emails – just targeted follow-up that speaks to the specific needs and interests of your contact.

Why Leadscan makes a difference for exhibitors

What truly sets Leadscan apart is its integration with the rest of Networkapp’s technology. You can identify the most relevant contacts before the event through the recommendations system, invite them to your stand, and capture the conversation directly with Leadscan. Everything happens within the same platform, so you won’t need to switch between different apps or tools. This not only makes lead collection easier but also makes follow-up more efficient and faster.

Measurable impact for exhibitors: increase your ROI

Leadscan gives exhibitors greater control over their event results. You can easily track how many valuable leads you’ve collected, who you’ve spoken to, and what the next steps are. This makes it easier not only to demonstrate the ROI of your event participation but also to strategically plan future event attendance. Thanks to targeted follow-up, you can build stronger relationships with your leads faster, leading to more conversions and better long-term results.

Ready to make better use of your leads?

Curious to see how it works in practice? Contact us and we will be happy to show you how Leadscan takes your event to the next level.