An online and offline mixture
By showing what happens and how easy it is to join in. “What’s Appening” shows the instructions for downloading, requests in Networkapp , the programme, tweets and your partners. Showing an active online world lets you make the offline world more active too. And this works in the opposite direction too, because collaboration is strengthened through the offline contacts at your event.
"How do I get everyone using the app? And how do I make sure there is networking activity?"